Design thinking methodology is a human centric journey that can help companies to improve their products and services through understanding their customers and knowing their markets. Design thinking also enables companies to see problems from a different light and provide companies with innovative approach to problem solving.
Innovation could happen from proper use of the design thinking process and creates new possibilities in businesses, in areas of:
i. Products and services innovation – leading to revenue growth through new markets and increase in sales;
ii. Business model innovation - leading to more efficient business models, new value proposition to customers leading to new markets; and
iii. Process innovation – streamlining processes in internal operations which may include productivity gains and manpower savings.